"Why is everyone wearing those yellow bracelets?" growled Michael Savage from my car radio.
Fortunately, I already knew it was a lance armstrong bracelet. Someone had worn one to my Toastmasters of La Jolla meeting a week or two before.
I knew it was a program to benefit cancer patients. You can buy your own Lance Armstrong bracelet for just a dollar, you wear it around, and obviously people will notice, get interested and hopefully buy one, too.
So far, the Lance Armstrong Foundation has sold about 13 million of these yellow Lance Armstrong bracelets. Actually, right now you have to order at least 10 bracelets on the internet, but you can sell/distribute them to your friends and coworkers.
Bigger companies and organizations might consider buying 100 or 1000 Lance Armstrong bracelets for employees and volunteers.
Unless you've been living under a rock, you know who Lance Armstrong (http://www.lancearmstrong.com/) is, and at least part of his story. In a nutshell, he was a great cyclist who beat cancer that had spread all over his body, then came back to win the biggest race in his sport six years in a row.
He started his foundation during cancer treatment. Nike has been helping him promote the yellow Lance Armstrong bracelets, but it's the generosity of regular folks like you that will save lives.
You can buy your own bracelets here: http://www.laf-store.org/
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